Product Marketing Associate

Product Marketing Associate

3-5 Years

As a Product Marketer at 1CloudHub, you will be responsible for building, launching, managing, and optimizing the marketing strategy for our various product and service lines. You will work closely with the leadership team to understand the business strategy and translate it into go-to-market motions, positioning and messaging, website content, and sales enablement content.

As part of our core marketing team, you will be expected to:

• Work with leadership in decoding business strategy into product and solution positioning.
• Own the positioning and messaging for the 1CloudHub ecosystem, and ensure that all prospect- and customer-facing teams speak the same language
• Ensure that the website content is periodically updated to reflect the product messaging and business strategy
• Strategize and run point on end-to-end GTM for new offerings
• Own new offering launches and manage stakeholders across the organization – sales, product, engineering, marketing, and the leadership team
• Create sales enablement assets such as sales decks and sales plays. You will also have to ensure that Sales and Presales teams get trained on asset usage and monitor the adoption of the latest assets.
• Create service- and vertical-specific collateral catering to different decision-makers to showcase the value that 1CloudHub creates for customers (brochures, case studies, etc.)
• Support content marketing in the creation of content across the funnel (blogs, reports, social media posts, etc.)
• Work with teams to create and execute new strategies and marketing plans to drive awareness, engagement, and pipeline conversion
• Work with partner teams to enable them to sell better
• Analyze and evaluate the effectiveness of messaging to make improvements, with regular feedback cycles with sales and leadership

• 3-5 years of B2B SaaS product marketing/sales enablement experience
• Experience working in growing teams
• A creative and analytical mind
• Great communication skills, verbal and written
• Ability to understand strategy and articulate it to different audiences—internal and external
• Organizational skills and the ability to manage multiple priorities simultaneously
• Prior experience owning product marketing efforts for a SaaS product
• Prior experience in managing stakeholders, including senior leadership within the organization

Chennai